This is the Kingston Marketing’s brochure entitled From Planting to Plate. The brochure is a mockup of a brown paper grocery bag full of produce. The brochure contains twelve pullout pages featuring information on each specific variety of produce offered. The 2012 electronic version has 27 varieties of produce.
While employed at I.E. Productions, I was part of the design team that built this awesome project. This was a serious pain to get all the photos and die lines just right. The team was awesome on this, I handled art direction and helped with the graphics and copy editing. I can’t remember who came up with this concept, but it was probably Chad Hammond, I.E. Productions’ President. In the end, the client loved it, and we won Best of Show at the 2008 Premiere Print Awards and a Silver award at the 2007 Idaho Advertising Federation Rockies Awards.
Here’s the brochure layout file:
When it was all done, Kingston asked us to put together an electronic version. Being the multimedia guy at I.E. Productions, I was given the task. I built a flash player flip book that allowed zooming in for high-resolution pages. Here’s that part of the project (This includes an update I made to the files in 2012): http://northrockies.com/portfolio-projects/kingston/eBrochure/index.html (Flash player required. Get that here, if needed: https://get.adobe.com/flashplayer/)